面向制造业的CRM应用系统研究  

Research on Customer Relationship Management Application System of Manufacturing Enterprises

作　　者：冯德振[1] 高英[1] 袁林三[1] 

机构地区：[1]济南大学,济南250022

出　　处：《机床与液压》2005年第7期31-33,共3页Machine Tool & Hydraulics

摘　　要：针对制造业的特点,探讨了制造业客户关系管理(CRM)系统的体系结构,并对其主要功能和所涉及的若干关键性技术以及CRM与ERP的关系进行了详细的分析和讨论,从而促使客户关系管理的理论和技术在制造业中得到更好的发展和应用。A kind of systematic architecture of customer relationship management (CRM) for manufacturing enterprises was put forward and some related key techniques of CRM and the relation between CRM and enterprise resource planning(ERP) were analyzed and discussed in detail according to characteristics of manufacturing enterprises.So the application of theory and technology of CRM can be enhanced in manufacturing enterprises.

关 键 词：客户关系管理 企业资源计划 系统体系结构 

分 类 号：TP311[自动化与计算机技术—计算机软件与理论]