我国旅行社企业实现道德自律的价值与途经  

The value and ways for China travel agencies to realize moral self-discipline

作　　者：温锦英[1] 

机构地区：[1]广东技术师范学院管理学系,广东广州510665

出　　处：《湖南科技学院学报》2005年第8期39-41,共3页Journal of Hunan University of Science and Engineering

摘　　要：优良的企业道德文化能够创造出一个良好的企业环境,提高员工的道德素质和科技文化素质,对内形成企业凝聚力,对外提高企业竞争力,并从各个环节调动有助于企业发展的积极因素。要解决长期困扰我国旅行社业的深层次问题如行业内无序竞争、竞相压价、非法经营、违规操作以及“降格服务”等,必须加强旅行社行业内部道德自律及旅行社企业道德文化建设。Good moral culture enables enterprises to create a favourable environment to enhance the moral and technological quality of employees. It also improves competitive power, increases the cohesion of an enterprise and brings every positive factor into play to facilitate the development of an enterprise. To solve the deep problems that have beset China travel agencies for a long time such as competing without order, competing with each other in forcing the price down, operating illegally, infringing a rule to operate, lowering the standard of services and etc., the construction of moral discipline and moral culture within travel agencies must be strengthened.

关 键 词：旅行社企业 道德自律 价值 途径 

分 类 号：F012[经济管理—政治经济学]