我国企业绿色营销的反思  

Introspection of enterprise's green marketing in our country

作　　者：林耸[1] 刘鑫[1] 

机构地区：[1]济南大学,山东济南250022

出　　处：《山东行政学院山东省经济管理干部学院学报》2005年第4期78-80,共3页Journal of Shandong Administrative College and Shandong Economic Management Personnel College

摘　　要：我国企业进行绿色营销是适应21世纪经济全球化发展趋势的必然选择。面对绿色经济大潮涌动的新世纪,加入WTO后的中国企业必须积极开展绿色营销战略、策略,促进企业和社会的协调发展。Enterprises of our country carrying on green marketing adapted to the trend of economic globalization in the 21stcentury must be chosen, in the face of the green economic spring tide, in the new century green marketing strategy, tactics that Chinese enterprises after the accession to the WTO must be positive to promote an coordinated development in enterprise and the society.

关 键 词：绿色营销 绿色营销战略 绿色营销策略 

分 类 号：F713.50[经济管理—市场营销]