Foreign Brand Credibility Crisis  

作　　者：QIAO TIANBI 

机构地区：[1]staff reporter

出　　处：《China Today》2005年第8期28-30,共3页今日中国（英文版）

摘　　要：CHINESE consumers have long been convinced that foreign brand names are synonymous with better quality and service. And as the country enters the later stage of its post-WTO transitional period, a tidal wave of imports hovers on the horizon. A spate of incidents in recent years, however, has besmirched their overseas sheen, and shaken Chinese consumers' faith in foreign goods.CHINESE consumers have long been convinced that foreign brand names are synonymous with better quality and service.And as the country enters the later stage of its post-WTO transitional period, a tidal wave of imports hovers on the horizon. A spate of incidents in recent years.however, has besmirched their overseas sheen, and shaken Chinese consumers＇ faith in foreign goods.

关 键 词：外国品牌 质量管理 中国 消费者利益 食品安全 

分 类 号：F203[经济管理—国民经济]