基于AC聚类方法和GMDH的品牌竞争力分析  

Analysis on Brand Competitive Power Based on the AC Cluster Method and GMDH

作　　者：廖斌[1] 何跃[1] 

机构地区：[1]四川大学工商管理学院,四川成都610064

出　　处：《科技情报开发与经济》2005年第15期135-137,共3页Sci-Tech Information Development & Economy

摘　　要：采用AC聚类和数据分组处理技术(GMDH)相结合的方法,突破传统的通过市场行为来分析品牌竞争力的模式,从消费者角度入手,对四川省香烟品牌竞争力进行了量化分析,得出了四川省香烟品牌市场竞争力模型。该量化分析方法对于分析一个没有具体模型的评价体系具有通用性。Combining the AC cluster methods and GMDH, breaking the traditional model of analyzing the brands competitive power through the market behavior, and starting from the angle of the customers, this paper makes quantitative analysis on the competitive power of Sichuan＇s cigarette brands, and gets a model of the competitive power of Sicbuan＇s cigarette brands, and points out that this quantitative analyzing method possesses the versatility for analyzing an evaluation system without specific model.

关 键 词：AC聚类 GMDH 品牌竞争力 量化分析 模型 

分 类 号：F270[经济管理—企业管理]