“广告经济学”初探——广告产业的经济学分析  

The First exploration of the economics of advertising ——the analytis of economics on advertising industry

作　　者：王仕军[1] 

机构地区：[1]东北财经大学新闻传播学院,辽宁大连116025

出　　处：《学理论》2010年第34期174-176,共3页Theory Research

摘　　要：广告产业是文化与经济紧密结合的产物,在市场经济的运行中具有重要地位,有着广阔的发展前景。阐述广告及广告产业的现状,并从经济学角度分析了广告与厂商、消费者和市场经济的关系,最后针对广告产业中存在的虚假广告问题提出几点规制对策。Advertising industry which has a broad development prospect is closely integrated with economic and cultural.It has an important position in the market economy.This paper describes the status of advertising and advertising industry.It analyzes the relationship among the manufacturers,the consumer and the market economy in an economic view.At last we propose some suggestions about the regulation of false advertising.

关 键 词：广告产业 经济学 规制 

分 类 号：F713.80[经济管理—广告]