论书面广告语言对审美心理的适应  

Adaptation of Written Ad Language to Aesthetic Psychology

作　　者：阮卫[1] 肖芳[1] 

机构地区：[1]江汉大学人文学院,湖北武汉430056

出　　处：《江汉大学学报（人文科学版）》2005年第4期51-56,共6页Journal of Wuhan Institute of Education

基　　金：国家语言文字应用研究"十五"科研项目"汉语书面广告语言运用研究"(YB105-64B)

摘　　要：人类的审美活动,遍及生活的各个领域。实用性、功利性很强的广告中也常有审美的身影。广告书面语言的运用,也应在准确传达信息的基础上遵循审美规律,顺应受众的审美心理过程,尊重其特殊的审美趣味。Man＇ s aesthetic activity reaches every field of life. In ads of high utility and practical applicability, aethetic images are often seen. The use of written ad language should follow the law of aesthetics on the basis of correctly passing on information, comply with the aesthetic psychology course of the recipients, and pay regard to their aesthetic taste.

关 键 词：广告 书面语言 审美心理 

分 类 号：H030[语言文字—语言学]