市场营销专业实训教学存在的问题及对策  

Problems in Practical Training Teaching for Marketing Major and Strategy Thinking

作　　者：刘红[1] 史峰[1] 

机构地区：[1]抚顺职业技术学院,辽宁抚顺113006

出　　处：《辽宁高职学报》2005年第3期47-49,共3页Journal of Liaoning Higher Vocational

基　　金：本文系国家教育部"高职高专教育财经类专业人才培养规格和课程体系改革;建设的研究与实践"课题阶段性研究成果;课题编号:Ⅱ15-3

摘　　要：目前,从高职高专教育人才培养工作的全局看,还存在着教学基本建设薄弱,尤其是实践教学环节亟待加强的问题。市场营销专业实训教学作为实践教学体系的重要组成部分存在的问题尤为突出,应予重点解决。文中主要探讨高职市场营销专业实训教学存在的问题及对策。There are some problems in teaching basic construction,especially in practical training teaching.Marketing major practical training teaching as an important component of practical teaching has some serious problems which should be solved firstly. This paper mainly discusses some problems and strategy thinking for them.

关 键 词：市场营销专业 实训教学 对策 

分 类 号：G712[文化科学—职业技术教育学]