跨国公司进入发展中国家市场竞争的研发策略比较分析  

R&D Strategy Comparing Analysis of Multinational Corporation and Developing Nation Enterprise in the Developing Market Competition

作　　者：张晖[1] 倪桂萍[2] 

机构地区：[1]暨南大学应用经济学博士后流动站,广东广州510632 [2]大连理工大学管理学院,辽宁大连260034

出　　处：《辽宁大学学报（哲学社会科学版）》2005年第5期126-130,共5页Journal of Liaoning University(Philosophy and Social Sciences Edition)

摘　　要：本文从跨国公司技术垄断优势出发,研究跨国公司参与东道国市场竞争的研发策略行为,从而为我国企业参与同跨国企业竞争提出有针对性的竞争策略,提升我国民族企业的生存能力,扩大其发展空间。通过建立跨国公司与东道国企业研发创新的博弈模型,发现跨国公司比东道国的企业愿意进行更多的技术创新活动;但跨国公司的技术创新策略是选择风险小、能减低成本且规模效益明显的项目投资;东道国的企业则相反,对于技术创新的积极性比较小,但对风险的偏好较强。This article embarks from multinational corporation＇s technical monopoly superiority and studies research and development strategy behavior of multinational corporation＇s using foreign direct investment and participating in the host country market competition. Thus this proposes the pointed competition strategy towards our enterprises competiting with transnational enterprises; promotes survivability of our nationality enterprises and expands its development space. Through establishing research and development innovation gambling model of multinational corporation and the host country enterprise, we have also discovered multinational corporation is more willing to carry on more technical innovation than the host country enterprise. But multinational corporation＇s technical innovation strategy chooses project investment with small risk, lower cost and obvious scale benefit while host country＇s enterprise prefers the risk to the technical innovation enthusiasm.

关 键 词：跨国公司 发展中国家 市场竞争 研发策略 比较经济学 

分 类 号：F276.7[经济管理—企业管理]