利用销量价格平衡分析辅助薄利多销策略  

Analyzing the Auxiliary Strategy of Small Profits but Quick Turnover with the Balance of Selling Prices

作　　者：李春梅 

机构地区：[1]烟台市自来水公司审计室,山东烟台264001

出　　处：《山东工商学院学报》2005年第4期75-78,共4页Journal of Shandong Technology and Business University

摘　　要：薄利多销是企业为扩大销售增加利润经常采用的一种营销策略,它以增加收入为手段达到增加利润的目的。由于受到产品价格弹性和单位产品利润的影响,薄利多销策略的运用受到一定限制,而运用差量利润为零的销量价格平衡关系,为企业正确采用这一策略提供了科学的指导。Small profits but quick turnover practice is the marketing strategy employed by companies in order to increase sales and expand profits. There exist certain restrictions upon the application of this kind of practice however due to the influence of the price and profit flexibility of the products. The author has analyzed the balance of selling prices when the profit dispersion is zero while employing small profits but quick turnover strategy and provides scientific instructions and guidance for the companies to resort to the market strategy in a proper way.

关 键 词：薄利多销策略 差量利润 价格弹性系数 

分 类 号：F713.50[经济管理—市场营销]