透视经营者定价  

On Pricing Strategy

作　　者：杨慧玉[1] 初春[2] 

机构地区：[1]华北科技学院,北京101601 [2]北京工业大学,北京100022

出　　处：《首都经济贸易大学学报》2005年第5期62-64,共3页Journal of Capital University of Economics and Business

摘　　要：目前,我国市场上高价格现象十分明显。本文从经营者定价理论入手,对此现象形成的原因进行了深刻的剖析。在以消费者为中心的时代,经营者定价的出发点应该是自己的目标顾客,经营者制定的价格应该是考虑消费者利益的价格,经营者制定的价格应以能为消费者接受为根本。The cause of formation of high price phenomenon in the current market has been discussed and anal sized in this paper by use of the pricing theory. It is pointed that the seller＇s pricing should be targeted to its consumers, and the price decision should be made on the base of consumer＇s acceptance.

关 键 词：经营者 消费者 定价 

分 类 号：F275[经济管理—企业管理]