大型事件活动的特点和场馆的性质转变——昆明世博会和顺德花博会的案例  

CHARACTERISTICS OF MEGA-EXPOSITION AND THE CHANGE OF THE PROPERTY OF ITS VENUE——A Case Study of Expo '99 Kunming and Floriexpo 2001, Shunde

作　　者：戴光全[1] 保继刚[2] 

机构地区：[1]广州地理研究所,广州510070 [2]中山大学旅游发展与规划研究中心,广州510275

出　　处：《热带地理》2005年第3期258-262,共5页Tropical Geography

基　　金：国家自然科学基金资助项目(40171027)

摘　　要：以实际资料分析了99昆明世博会和顺德花博会的特点问题,并对大型事件活动(会展)场馆性质的转变问题进行了理论探讨。分析表明:99世博会和顺德花博会期间,各项指标均呈现明显的马鞍型变动曲线,其特征是前紧后松、中间平缓。应用消费社会学和社会行为地理学的理论,归纳了事件活动(会展)场馆作为消费空间性质转变的一个理论框架。基本结论是:大型事件活动(会展)场馆性质的转变只有融入其所在地方的旅游发展大潮,成为当地出色的景区,才能获得可持续的发展。The 14th International Horticulture Exposition （Expo ＇99 Kunming, Yunnan） was held from May 1 st to Oct. 31 th, 1999, while the 5th China Flower Exposition （ Floriexpo 2001 Shunde, Guangdong） from Oct. 1 st to 7th, 2001. In the paper, the characteristics of the two mega-events are analyzed through statistics of index variables, and the property change of the venues/sites of the mega-events are discussed with consumer sociology and social behavior geography concepts. The basic conclusions are： the variation of the indices of both Expos present an obvious saddle-shaped fluctuating curve, which goes up rapidly at the beginning, fluctuates reposefully during the middle, goes down sharply at the end, and drops off linearly soon after the exhibition finished. The mechanism of the saddle-shaped fluctuating curve can be explained with theoretical framework of the transformation from sacred spaces to secular spaces. It is impossible for a post-exhibition venue/site to achieve sustainable development unless it is completely integrated into the regional tourism development and finally becomes one of the best attracted scenic spots in the destination region.

关 键 词：大型事件活动 特点 场馆性质的转变 ’99昆明世博会 顺德花博会 

分 类 号：F713.83[经济管理—广告] F590[经济管理—产业经济]