如何保持公司竞争优势的思考与对策  

Consideration and countermeasure to keep competition predominance of department store

作　　者：蒋兰芝[1] 

机构地区：[1]南京交通职业技术学院管理工程系,江苏南京210032

出　　处：《企业技术开发》2005年第10期38-39,42,共3页Technological Development of Enterprise

摘　　要：目前大型零售业的竞争日趋激烈,竞争手段层出不穷,文章通过对大型零售百货业问题进行分析,指出了公司要保持竞争优势,必须从制定具体的发展战略和策略、提高核心竞争能力、提升造市集客能力、抓管理以提升便利能力等几个方面入手。Today, competition among large scale retailing corporation are becoming more and more vehement and competition artifice emerge in endlessly.Through analyzing the problems that existing in large scale retailing corporation,this paper puts forward that a department store should constitute idiographic developing stratagem and policy if it want to keep competition predominance.Advancing kernel competition ability, exalting attract buyer ability and provide more convenience for buyer are important to hold large scale retailing corporation＇s competition predominance.

关 键 词：零售百货 竞争优势 发展战略 对策 

分 类 号：F276.6[经济管理—企业管理]