对应分析与最优尺度分析在购房者行为研究中的运用  

An Application of Correspondence Analysis and Optimal Scaling Technique of Consumer's Behavior in Residential Market

作　　者：贾士军[1] 

机构地区：[1]广州大学经济与管理学院,广东广州510091

出　　处：《系统工程》2005年第8期121-126,共6页Systems Engineering

基　　金：建设部2003年科学技术项目(03-1-054)

摘　　要：在对国内外购房者行为研究方法简要回顾的基础上,提出了统计学、SPSS方法在购房者行为研究方面新的应用,并采用对应分析与最优尺度分析,以广州市海珠区赤岗为例对消费者购房行为特征进行了实证研究。以上两种研究方法与研究设计具有创新与推广价值。Based on a brief review of consumer＇s behavior research methods of residential market in international and domestic literature, several new statistics ＆ SPSS methods to be applied in residential consumer＇s behavior research has been proposed in this paper, in the mean time, correspondence analysis and optimal scaling technique has been adopted, the consumer＇s behavior characteristics in Chigang district, Guangzhou city in China also has been analyzed. The methodology and design can be popularized in other districts.

关 键 词：对应分析 最优尺度分析 住宅市场 消费者行为 

分 类 号：F27[经济管理—企业管理]