超竞争环境下企业竞争优势构建机制研究  

Study on the Constructive Mechanism of Competitive Advantage for Firms in Hypercompetitive Environments

作　　者：王瑞[1] 

机构地区：[1]宁波大红鹰职业技术学院,浙江宁波315175

出　　处：《华东经济管理》2005年第10期80-84,共5页East China Economic Management

基　　金：2003年浙江省哲学社会科学规划重大课题(Z03GL10)

摘　　要：全球竞争背景下,如何获取企业竞争优势成为社会关注的焦点。然而在静态环境和动态环境下企业竞争优势的获取是截然不同的,文章指出在当前超竞争环境下,企业只有通过能力和环境匹配,获取短暂竞争优势的机制,继而持续不断的开发新的竞争优势,才能形成以能力为基础的企业竞争力。Under the global competition background, the theme that how to attain the firm competitive advantage has already become the focus that the various circles of society have paid close attention to. However, the way to attain the advantage is different under the static environments or the dynamic environments. The paper points out that only if the firms match the capabilities with the environments, could they attain the mechanism of temporary advantage, develop the new advantages continuously and form the competitiveness based on capabilities finally.

关 键 词：竞争优势 能力 超竞争环境 

分 类 号：F270[经济管理—企业管理]