电视谈话节目有效沟通的制约因素及传播策略  

Factors and Communication Strategies of Communicating Talk Show Adequately

作　　者：杨华[1] 

机构地区：[1]中央电视台海外中心对台部,北京100859

出　　处：《北华大学学报（社会科学版）》2005年第5期92-96,F0003,共6页Journal of Beihua University(Social Sciences)

摘　　要：谈话节目作为中国电视最常见的节目形态之一,其主要困境在于与自然的话语状态不符,而根源则在于未能处理好大众传播与人际传播之间的关系。电视谈话节目要实现有效沟通,需要营造一种可以容忍个性化人际传播的传播情境,以实现发布“集体化声音”与表达个人化观点之间的平衡。At present time, puzzledom of talk show is falling short of daily talking fettle. The cause is mostly failing on dealing with the relation between mass communication and interpersonal communication. How to make participators of talk show communicate adequately？ It is necessary to ameliorate communicating conditions which tolerate individual expression to realize the balance between collective opinions and individual expression.

关 键 词：电视谈话节目 大众传播形态 人际传播 集体化声音 个性化表述 

分 类 号：G220[文化科学]