医疗服务营销是医院适应市场竞争的有效方法  

Being suitable healthcare competition with marketing

作　　者：刘春华[1] 

机构地区：[1]湖北省十堰市人民医院,湖北省十堰市朝阳中路23号442000

出　　处：《中国医院》2005年第9期39-41,共3页Chinese Hospitals

摘　　要：随着医疗卫生事业深化改革不断深入,医疗市场竞争日益激烈,在医院员工中树立经营理念和营销意识是医院真正走上可持续发展道路的重要措施之一。湖北省十堰市人民医院坚持以病人为中心,树立医疗服务全员营销理念,有效地把握占领市场的金钥匙,在激烈竞争中向成功立于不败之地迈出可喜一步。Competition of medical services is more serious with the reform of healthcare industry. One of continuous development measure is to educating staff with marketing. Hubei Shiyan People Hospital develops idea of all staff marketing and occupy key of market, which improve the hospital success in the competition of medical industry.

关 键 词：医院服务营销意识 医院经营 医疗市场竞争 医疗服务营销 医院员工 有效方法 十堰市人民医院 医疗卫生事业 立于不败之地 可持续发展 

分 类 号：R197.322[医药卫生—卫生事业管理] R187[医药卫生—公共卫生与预防医学]