多角化经营战略与我国企业核心竞争力  

Theoretical Significance and Practical Value of the Diversification Stratagem on Promoting Chinese Enterprise Core Competitiveness

作　　者：马靖忠[1] 

机构地区：[1]唐山学院经济管理系,河北唐山063000

出　　处：《河北理工大学学报（社会科学版）》2005年第3期58-59,共2页Journal of Hebei Polytechnic University:Social Science Edition

摘　　要：随着经济体制的不断深入和经济全球化的发展,中国企业面临着更多的机遇和挑战,提高企业竞争力,是摆在中国企业面前的一个重大和现实的问题。本文针对国内一些企业试图以多角化战略提高核心竞争力的现象,着力通过成功与失败的企业实例,阐述了多角化经营战略对提高企业核心竞争力的影响,分析了实施多角化战略所应具备的内部和外部条件和实施多角化战略对企业可能产生的危害,强调企业提高核心竞争力必须走自己独特的发展道路,审填地采用多角化战略,以保证企业的稳定快速发展。With the development of the economic system reform and the economy globalization, Chinese enterprises are facing more challenges and opportunities. How to enhance their core competitiveness is the practical problem for Chinese enterprises. In view of some enterprises＇ attempting to enhance their competitive power through diversification stratagem, this thesis mainly expounds the influence of diversification stratagem on their competitiveness with the examples of some successful and unsuccessful corporations, and also makes an analysis on the interrnal and external conditions which are needed for the implement of the diversfication stratagem as well as its possible harmful effects. It emphasizes the enterprises should open up their own path to enhance their competitiveness and recommends to adopt the diversification stratagem cautiously in order to ensure the stable and fast development of enterprises.

关 键 词：多角化战略 核心竞争力 实施条件与影响 

分 类 号：F270.3[经济管理—企业管理]