北京奥运中国文化产业商机与策划研究  

A Study of Commercial Chances and planning of Chinese Cultural Industry on Beijing Olympic Games

作　　者：王秉彝[1] 李志方[1] 

机构地区：[1]惠州学院体育系,广东惠州516007

出　　处：《惠州学院学报》2005年第5期38-43,共6页Journal of Huizhou University

摘　　要：通过对北京奥运会中国文化产业的商机问题的研究,提出了文化产业商机的八点策划思路和五个商机创意理念。为了促进奥运中国文化产业的发展,还必须树立五个观念。Based on the study of Commercial chances of Chinese cultural industry from Beijing Olympic Games, 8 planning ideas and 5 commercial concepts are presented for commercial chances from cultural industry in this paper. And to promote the development of Chinese cultural industry, 5 concepts must be formed.

关 键 词：北京奥运 文化产业 商机 策划思路 创意思维 

分 类 号：G811.21[文化科学—体育学]