公信力与传媒竞争  

The Credibility of Medium and the Medium Competition

作　　者：苑书文[1] 张凯华[2] 

机构地区：[1]河北师范大学文学院,河北石家庄050091 [2]河北公安警察职业学院基础部,河北石家庄050091

出　　处：《经济与管理》2005年第11期90-92,共3页Economy and Management

基　　金：河北省社科联立项课题成果(课题编号:200304016)

摘　　要：公信力是传媒的核心竞争力,导致部分新闻传媒公信力降低的原因主要有欺骗受众的虚假新闻、毒害受众的低俗新闻和侵扰受众的“有偿新闻”等等。根据中国新闻传媒公信力的现状,打造和提升传媒的公信力应从以下几方面着手:增强传媒的责任意识,切实提高传媒的可信度;加强道德修养,提高传媒品位;彰显社会良知,树立传媒的权威形象。The credibihty of medium is the key competitive ability of medium. The main reasons for the degrading of the credibility of medium are the following onesfalse news that deceives the audience, the low coarse news that is harmful to the audience, many “paid news” harassing the audience and so on. According to the present situation of the credibility of medium of news medium of our country , to create and promote the credibility of medium of medium we should begin with the following aspects： strengthening the responsibility consciousness of medium, raising the confidence level of medium fundamentally ; strengthening morals mastery, propagating according to the rule of beauty; showing social conscience and setting up the authoritative image of medium.

关 键 词：公信力 竞争力 传媒 

分 类 号：F713.8[经济管理—广告]