基于产品3D模型点击流的客户行为分析  

Analysis of the customer's behavior based on clickstream of product's 3D model

作　　者：谢凌[1] 陈新度[1] 陈新[1] 

机构地区：[1]广东工业大学信息工程学院,广东广州510009

出　　处：《计算机应用》2005年第12期2940-2942,共3页journal of Computer Applications

基　　金：国家863计划资助项目(2003AA414023);广东省科技攻关资助项目(2004A10405001)

摘　　要：将Web服务日志进行扩展,以基于Web的产品3D模型浏览的操作日志和客户基本信息作为源数据,建立了客户操作模型,采用FP-growth关联规则分析方法,挖掘客户对产品及产品系列的兴趣度,为企业制定相应的产品开发策略和市场营销策略提供决策支持。The Web Server log files were extended and an operation model based on user＇s operation log files and customer＇s information was established,the interestingness of customer in product and product series was mined using the FP- growth method. The results shows that the models and methods are useful for dicision-making of product development and marketing strategies in enterprises.

关 键 词：点击流 日志扩展 FP-GROWTH 兴趣度 

分 类 号：TP391[自动化与计算机技术—计算机应用技术]