SWOT矩阵分析法在企业战略中的应用——沈阳优力维特电梯制造公司的实践  

Application of SWOT Matrix Analysis to Enterprises' Strategies——What the Practice in Shenyang Elevator Company has Revealed

作　　者：陈英梅[1] 孔伟[1] 张华[1] 

机构地区：[1]辽宁工学院经济管理学院,辽宁锦州121001

出　　处：《北京航空航天大学学报（社会科学版）》2005年第4期20-23,共4页Journal of Beijing University of Aeronautics and Astronautics：Social Sciences edition Edition

摘　　要：企业战略是对企业长远发展的全局性谋划,企业必须依靠正确的战略才能在激烈的市场竞争和复杂多变的社会环境中取得竞争的主动性。SWOT矩阵分析就是一种评判企业战略地位切实有效的方法。文章结合沈阳优力维特电梯制造公司的实际情况,运用SWOT矩阵分析法判断其战略地位,并提出相应的企业战略。The strategy of an enterprise refers to the general planning of a long-term development of a company, which, if correct, can put the company in a favorable position in both the harsh competition on the market and the complex social environment. SWOT Matrix analysis is just such an effective method in assessing the development strategies of enterprises. This paper puts forward some suggestions as a result of the practice of SWOT matrix analysis with the strategic position of Shenyang Elevator Company.

关 键 词：SWOT矩阵 企业战略 模糊综合评判 

分 类 号：F270[经济管理—企业管理]