产品营销概念及其实践意义探析  

Product Marketing Concept and its Fulfillment Meaning

作　　者：泮传快[1] 熊巍[2] 

机构地区：[1]武汉大学商学院,湖北武汉430072 [2]华中农业大学经贸学院,湖北武汉430070

出　　处：《湖北财经高等专科学校学报》2005年第6期19-21,共3页Journal of Hubei College of Finance and Economics

摘　　要：产品的营销概念表达了从市场营销或消费者的角度对产品的理解。从产品的营销概念的演变、与市场定位的差异以及其发展趋势入手,分析讨论产品营销概念对企业市场营销活动的影响和利用价值,对当今市场营销的实践具有启发意义。The product marketing concept expresses the understandability for the product from the angle of market marketing or consumers, it has the meaning to the nowadays market marketing practice to analyze and discuss the product marketing concept to the influence and using value of the business enterprise market marketing activity.

关 键 词：产品的营销概念 市场定位 产品无差异化 

分 类 号：F274[经济管理—企业管理]