摩托车企业营销渠道问题分析及优化措施  

Analysis on the Problems in the Marketing Channels of Motorcycle Enterprises and the Optimizing Measures

作　　者：矫桂兰[1] 黄培蓉[1] 李思英[1] 

机构地区：[1]重庆工学院工商管理学院,重庆400050

出　　处：《重庆工学院学报》2005年第12期46-48,共3页Journal of Chongqing Institute of Technology

摘　　要：在对当前摩托车企业营销渠道模式及现存问题进行分析的基础上,提出了一系列的应对措施,目的在于使企业渠道效率得以提高,网络效能得到优化。On the basis of analysis on the problems in marketing channels of motorcycle enterprises, this paper puts forward a series of countermeasures so as to improve the efficiency of marketing channels and to optimize the effectiveness of network.

关 键 词：摩托车企业 渠道 恶性窜货 优化 

分 类 号：F713.50[经济管理—市场营销]