媒体在医疗服务广告中的社会责任  

Social Responsibility of Media on Medical Advertisement

作　　者：梁时荣[1] 马毅松[1] 周康宁[1] 王蕾[1] 

机构地区：[1]十堰市太和医院,湖北十堰442000

出　　处：《中国医学伦理学》2005年第6期107-108,共2页Chinese Medical Ethics

摘　　要：由于广告直接关系到媒体的经济效益和企业的发展,能够为双方带来丰厚的利益,所以,时下媒体医疗广告出现泛滥和失范状态,且严重侵犯了消费者的利益,扰乱了社会正常生活和经济秩序,也影响了媒体的形象和公信力。因此,媒体作为医疗广告的“把关人”,必须处理好经济利益和社会责任二者之间的关系,真正起到传播文明、弘扬正气的作用。Advertisement, which has strong association with the interest of media and the development of enterprise, can benefit both. The rampancy of illegal medical advertisement infringed on the interest of consumer, violated the social economic order, and even watchdog of medical advertisement, media affected the image and the public trust of media. Hence, as the should deal with the relation of the economic profit and social responsibility properly, and play a role as the transmitter of civilization.

关 键 词：媒体 医疗广告 社会责任 

分 类 号：R-052[医药卫生]