新疆葡萄酒产业发展战略调整与对策研究  

Study on the development strategic adjust and tactics of Xinjiang grapevinewine industry

作　　者：王彬[1] 刘维忠[1] 

机构地区：[1]新疆农业大学,经济与管理学院,疆乌鲁木齐830052

出　　处：《酿酒》2006年第1期25-27,共3页Liquor Making

摘　　要：面对目前的战略环境,新疆葡萄酒产业要稳定国内市场,巩固区内市场,突出优势,抓住机遇,把主要力量从过去的保持快速增长转移到经营品牌上来。根据变化了的战略环境,狠抓结构调整,突出“四个结合”,采取立体式的发展模式。Facing the current strategic circumstances, Xinjiang grapevinewine industry have to stabilize the domestic market, strengthen the local market, stress superiority, catch opportunity, transfer major ability to administrate trademark from keeping the high- speed increase in the past. According to the changed strategic circumstances, Xinjiang grapevinewine industry should catch strongly the structure adjust, stress “the four combine” and adopt the three - dimensional developing model.

关 键 词：葡萄酒产业 战略调整 对策 新疆 

分 类 号：TS262.6[轻工技术与工程—发酵工程] F426.82[轻工技术与工程—食品科学与工程]