构筑品牌战略 提升我国中小型企业的核心竞争力  

Promote the Core Competence of Small Medium Enterprises (SME) Based on the Brand Strategy

作　　者：董明敏[1] 周宇[1] 

机构地区：[1]东华大学,上海200051

出　　处：《山东纺织经济》2006年第1期49-51,共3页Shandong Textile Economy

摘　　要：中小型企业是国民经济的重要组成部分,对经济发展和社会稳定起着举足轻重的促进作用。中小企业的核心竞争力是企业发展的根本保证。构筑中小企业品牌战略,对强化我国中小企业核心竞争力、扩大市场份额、保持竞争优势具有重大的现实意义。Small medium enterprises （SME） are the major part of the national economy. They play significant roles in promoting economy development and social stability. The core competence of SME is the base of the development of SME. It has great value for SME to develop its brand strategy because it can strengthen the core competence of SME, greater the market share as well as continuously competitive.

关 键 词：品牌战略 中小企业 核心竞争力 

分 类 号：F276.3[经济管理—企业管理]