逆向供应链的激励机制研究  

Incentive Mechanisms for Reverse Supply Chain

作　　者：伍云山[1] 张正祥[1] 

机构地区：[1]西安交通大学管理学院,陕西西安710049

出　　处：《工业工程》2006年第1期52-55,共4页Industrial Engineering Journal

摘　　要：应用信息经济学的方法,研究了制造商对其零售商参与逆向供应链实施的最优激励问题,建立了激励模型,通过对模型的分析,得出了零售商的激励系数和它的贡献系数、成本系数以及风险规避程度和外界环境的不确定性程度有关的结论,可为逆向供应链中激励机制的设计提供理论指导.Information economics is employed to study incentive mechanisms for manufacturers to promote retailers to take part in the implementation of reverse supply chain（RSC）. An incentive model is established and dis-, cussed. It is concluded incentive coefficients of retailers are related to coefficients of their contribution, cost coefficients and risk-aversion measure, together with the uncertainty of the environment： The conclusion is of helps and practical significance for the design of RSC.

关 键 词：逆向供应链 信息经济学 激励机制 

分 类 号：F406.2[经济管理—产业经济]