期刊“三次售卖”理论与高校学报盈利模式的创建  

The Theory Journal Selling for Three Times and the Profitable Model Construction of College Academic Journal

作　　者：罗才荣[1] 

机构地区：[1]湖北教育学院学报编辑部,湖北武汉430205

出　　处：《黄石教育学院学报》2005年第4期46-50,共5页Journal of Huangshi Education College

摘　　要：期刊“三次售卖”理论,是欧美发达国家媒体在经营期刊中提出来的。它作为期刊经营的盈利模式被广泛应用。高校学报虽有自己的特性,但其中“第三次售卖”可以在创建自己的盈利模式中应用。学报必须根据自己的特性及资源状况,找准盈利核心能力,以此创建自己的盈利模式。The theory of Journal selling for three times is put forward by the Euramerican media and afterward widely applied as a profitable model. Though with its own characteristic, college academic joumal could also apply the theory and construct its own profitable model which is based on its own characteristic and resourses situation, directing the core of profitability.

关 键 词：“三次售卖”理论 高校学报 核心能力 盈利模式 

分 类 号：G237.5[文化科学]