我国石油机械制造企业顾客满意度CSD研究探讨  

The exploration of study on customer-satisfaction degree for China's petroleum machinery manufacturing enterprises

作　　者：张斌[1] 南剑飞[2] 

机构地区：[1]石油工业井控装置质量监督检验中心,四川广汉618300 [2]四川大学工商管理学院

出　　处：《石油矿场机械》2006年第1期30-34,共5页Oil Field Equipment

基　　金：中国石油天然气集团公司重点科研项目:用户满意度评价指数研究(部394;2001年9月立项)

摘　　要：简要分析了顾客满意度国内外研究现状,着重从重要性、必要性和可行性3个角度提出了我国石油机械制造企业顾客满意度研究存在的问题,阐述了我国石油机械制造企业顾客满意度研究的目的、思路和方法,为加快其CS战略实施、推动行业乃至石油系统CS工程建设提供理论支撑。To briefly analyze the status quo of customer-satisfaction degree at home and oversea, this paper emphatically brings forward the views of customer-satisfaction degree for China＇s petroleum machinery manufacturing enterprises in aspects of importance, necessity and feasibility, and discusses its research objectives, thinking and methods so as to lay theoretical foundation for china＇s petroleum machinery manufac turing enterprises to quicken the implementation of its CS strategy, strengthen the construction of custom er-satisfaction project for China＇s petroleum machinery manufacturing industries and even the whole china petroleum system.

关 键 词：顾客满意度 探索 制造企业 企业管理 

分 类 号：TE9[石油与天然气工程—石油机械设备]