浅析特许经营培训的现状与发展  

Analysis on the Actuality and Development of Franchise Training

作　　者：徐琳[1] 曾军[1] 

机构地区：[1]北京师范大学珠海分校特许经营学院,广东珠海519085

出　　处：《科技创业月刊》2006年第2期102-103,共2页Journal of Entrepreneurship in Science & Technology

摘　　要：介绍了特许经营培训的现状,剖析了其发展过程中的瓶颈因素,从观念的革新、方式的转变、内容的丰富以及互联网的应用等方面对中国特许经营培训的发展趋势做了预测。The article introduces the actuality of franchise training ,and analyzes theobstructive factors of it Finally, the paper predicts the future development of franchise training in China ,which is reforms in the concept, changes in the manner, accession of content and application of internet.

关 键 词：特许经营 培训 现状 发展 

分 类 号：F272.92[经济管理—企业管理]