以客户为中心的十大营销流程  

Ten marketing process focusing the customers

作　　者：马库斯 

出　　处：《今日工程机械》2006年第2期74-75,14,共2页Construction Machinery Today

摘　　要：企业必须投入更多的精力,通过提高营销部门的效率,调整资源的配置、开发和应用, 不断改进营销流程,使营销产生更大的价值。In order to have a more effective marketing, the marketing department must transform their function to think much of the customers from devoting their mind to the prod- ucts and the deals.

关 键 词：营销 客户 企业 部门 价值 

分 类 号：F274[经济管理—企业管理]