战略管理分析框架的拓展研究——基于SWOT框架的新视角  

Research on the Expansion of Analyzing Framework of Strategic Management

作　　者：纪晓东[1] 徐刘芬[2] 

机构地区：[1]东南大学经济管理学院,江苏南京210096 [2]聊城大学管理学院,山东聊城252059

出　　处：《经济与管理》2006年第2期43-46,共4页Economy and Management

摘　　要：自SWOT分析框架创立以来,定位学派是对SWOT分析框架中企业外部机会和威胁的进一步延伸,而资源学派则是对企业内部优势和劣势的进一步拓展,但是这两个学派的观点没有进行很好地融合。战略的构造是内外环境匹配下的产物。Since the advent of SWOT framework analyzing analyzing integrated external opportunities and threats of internal advantages and disadvantages of strategic management, positioning school has focused on the firm, while the resource school has concentrated on But the views of this two schools are not enough be . The strategy construction is the result of fitness between firm＇s internal and external environment.

关 键 词：SWOT框架 定位学派 资源学派 战略匹配 

分 类 号：F091.3[经济管理—政治经济学]