零售企业的物流模式及其影响因素研究  

An Investigation on the Modes of Logistics for Retailers and the Factors Affecting their choices

作　　者：周筱莲[1] 

机构地区：[1]西安财经学院,陕西西安710061

出　　处：《商业经济与管理》2006年第2期15-23,共9页Journal of Business Economics

基　　金：国家自然基金资助项目(70372051);陕西省自然科学基金(2002G03)资助。

摘　　要：本文以零售企业的物流活动作为研究对象,通过实地走访调查和案例分析,研究了零售企业在中国目前条件下所采用的物流模式,以及影响零售企业选择物流模式的主要因素。调查与分析结果显示:第一,在目前的零售物流中,供应商主导的物流模式占居主导地位,而其中又以M12(供应商→零售商→消费者)最为普遍;第二,被调查的大部分零售企业使用了两种以上的物流模式,其中一种是主要的,其他则是辅助的;第三,即使采用相同的物流模式,各个企业的具体操作方法也有很多不同。第四,一些因素(如供应商的规模与实力、物流成本、产品特点和环境条件)被普遍认为对零售企业选择物流模式有影响,而另外一些因素(如零售企业的规模和实力、物流对零售企业成功的影响程度、零售企业的经营组织形式和业态等)则只被个别企业认为对其选择物流模式有影响。本文最后对这些结果的意义进行了讨论。This paper investigates the modes of logistics adopted currently by the retailers in China and the factors influencing the retailers to choose among t he modes by conducting a case study. The results show that, firstly, the mode of supplier dominance now is prevailing in retail logistics in China, and mode M12, i.e., supplier to retailer to customer, is more popular than others. Secondly, most of the retailers investigated use two or more modes, in which one is the main mode and others are supplementary modes. Thirdly, their operations are different even though similar modes is used by different retailers. Fourthly, the sc ale and competence of suppliers, the cost of retail logistics, the features of products, and the environment for logistics are identified by most of the retailers as the important affecting factors in choosing mode. The paper finally discusses about the meanings of the results.

关 键 词：零售 零售物流 物流模式 物流效率 

分 类 号：F713.50[经济管理—市场营销]