电子商务中的耐用品定价  

Pricing Durable Goods in Electronic Commerce

作　　者：郭哲[1] 吴俊新[1] 汪定伟[1] 

机构地区：[1]东北大学信息科学与工程学院,辽宁沈阳110004

出　　处：《东北大学学报（自然科学版）》2006年第2期142-145,共4页Journal of Northeastern University(Natural Science)

基　　金：国家自然科学基金资助项目(70431003);教育部高等学校博士学科点专项科研基金资助项目(20040145009)

摘　　要：考虑专家建议,在开放式电子商务环境下,将顾客对耐用品的价格期望和耐用品的成本考虑到耐用品定价中.针对耐用品生命周期长,产品需求依赖于时间、价格等特点,建立顾客消费的模型.在描述具体算法后,在库存和价格的约束下,以最大化网络运营商的在线收益和在线销售量为目标进行仿真计算.计算结果表明,考虑顾客期望的耐用品定价方案优于只考虑成本的耐用品定价.该定价方法为电子商务中的耐用品定价提出了一种合理的解决方案,但算法还需改进.By expert suggestions, durable goods should be priced considering customer expectation of price and their cost in open electronic commerce. Taking account the features of durable goods, such as long service life and time/price-dependent demand of customers, a customer consumption model was developed. Making sure the algorithms in detail, some simulations were conducted to maximize the profit and sales volume on an on-line market. The results showed that for the pricing scheme of durable goods the customer expectation model is preferable to the model only considering cost. The customer expectation pricing scheme provides a reasonable way for pricing durable goods. However it is to be improved further.

关 键 词：电子商务 耐用品 顾客期望 库存 定价 

分 类 号：TP182[自动化与计算机技术—控制理论与控制工程]