企业声誉问题的经济学分析  

Economic Analysis of Enterprises Reputation

作　　者：韩静[1] 陈吉凤[1] 

机构地区：[1]东南大学经济管理学院,江苏南京210096

出　　处：《南京林业大学学报（人文社会科学版）》2005年第4期77-79,共3页Journal of Nanjing Forestry University(Humanities and Social Sciences Edition)

摘　　要：声誉机制是维护市场经济有效运行的重要机制,在现代市场经济中,声誉也越来越成为企业可持续发展的关键要素。本文从经济学角度,首先阐述了企业声誉的涵义及其特征;其次运用一次博弈和重复博弈剖析了企业声誉机制生成的机理;最后结合相应的结论提出了建立企业声誉机制的对策。The mechanism of reputation is important to maintain the effective operation of market ecow omy. Under modern market economy, reputation has increasingly become a crucial factor of enterprises sustainable development. To begin with, the paper expounds the significance and characteristics of enterprise reputation from the perspective of economics. Then, it analyses the mechanism of reputation with the theory of one-time game and repeated game. Finally, the paper put forward means of enterprise reputation establishment.

关 键 词：市场经济 企业声誉 重复博弈 

分 类 号：F270[经济管理—企业管理]