西部电子公司网络营销研究  

Network Marketing Research of the Western Electronic Corporation

作　　者：岳鹤[1] 陈酉宜[2] 

机构地区：[1]河南工业大学,河南郑州450000 [2]河南师范大学,河南新乡453007

出　　处：《河南机电高等专科学校学报》2005年第4期83-85,共3页Journal of Henan Mechanical and Electrical Engineering College

摘　　要：通过对西部电子公司这样一个中小型高科技企业开展网络营销进行分析、设计,指出公司开展网络营销的整体思路和具体策略,旨在使此类中小型高科技企业认识到开展网络营销的必要性和紧迫性,找到适合自己的网络营销开展方式,从而更进一步推动网络营销在中国中小企业中的应用与发展。On the basis of analysis, the author points out the necessity, feasibility and the way of developing network marketing in the Westem Electronic Corporation. Through this thesis, some small high - tech corporations like the Westem Electronic Corporation can get support in developing network marketing. So it is very useful to promote the application and development of network marketing in small corporations in our country.

关 键 词：网络营销 西部电子 案例分析 

分 类 号：F274[经济管理—企业管理]