山东省连锁零售业的现状与发展对策探析  

The Current Situation of the Chain Retail Business of Shandong Province and Development Countermeasure Analysis

作　　者：李敬银[1] 邱艾超[1] 

机构地区：[1]山东经济学院,济南250014

出　　处：《价值工程》2006年第3期24-26,共3页Value Engineering

摘　　要：山东省的社会消费品零售额总量,历年来位居全国第三。但贸易、餐饮连锁经营实现的商品零售额却排在上海、北京、广东、江苏之后,居全国第五位。与发达的省市相比,连锁企业发展存在较大差距。本文详细分析了山东连锁零售企业的特点,提出了增强品牌意识,开拓农村市场的良好对策。The total amount of retail sales of social consumer goods of Shandong province ranks the third in the whole country over the years, but after the goods retail sales realized in trade, food and beverage chain operation rank Shanghai, Beijing, Guangdong, Jiangsu, occupying the frith of the whole country, compared with developed province and city, there is greater disparity in chain＇s development. This text is on the basis of the thing that analyse characteristic that the chain retailer of Shandong appears in detailed datumization, have proposed strengthening the consciousness of brands, open up the good countermeasure of the rural market.

关 键 词：连锁零售业 发展时策 

分 类 号：F717.6[经济管理—产业经济] F724.2