绿色产品市场“柠檬效应”分析  

Analysis of Lemons Effect in Green Market

作　　者：王越[1] 王浣尘[1] 穆昕[1] 

机构地区：[1]上海交通大学管理学院,上海200030

出　　处：《安徽农业科学》2006年第4期756-757,共2页Journal of Anhui Agricultural Sciences

摘　　要：绿色产品环境质量的隐蔽性使得消费者和厂商之间产生信息不对称现象,这将影响绿色产品市场的正常运行。通过建立数学模型对此进行了分析。结果表明:在信息不对称条件下,如果进入壁垒较低,则市场中将出现“柠檬效应,”而提高产品的环境标准可以缓和或避免这种现象。The concealment of product environment quality makes the information asymmetry phenomenon between consumers and enterprises. This will effect the normal operation of the green market. The mathematic model was established and through the analysis the results showed that the market would produce ＂Lemon effect＂ under the condition of information asymmetry and lower entering barrier. The improvement of product environment standard could mitigate or avoid this phenomenon.

关 键 词：柠檬效应 绿色产品市场 产品环境质量标准 

分 类 号：F713.5[经济管理—市场营销]