广告平面设计的市场效应与经济效益  

The Market Effect and Economic Benefits on Advertisement Plane Design

作　　者：刘景森[1] 李跃[2] 

机构地区：[1]河北理工大学艺术学院,河北唐山063009 [2]河北理工大学外国语学院,河北唐山063009

出　　处：《河北理工大学学报（社会科学版）》2006年第1期87-88,共2页Journal of Hebei Polytechnic University:Social Science Edition

摘　　要：在社会观念多元化、经济效益全球化的今天,公益、商业等广告已经在当今社会中广泛盛行,它们通过报刊杂志、电视、广播、市场营销、网络信息等大众媒介的传播形式,使人们了解、熟悉并且广泛传播从而达到目的。当今社会,广告铺天盖地的映入我们的视野,广告平面设计与市场经济效益的共有性和互盈性是密不可分的,没有一个好的广告媒介来传播疏导,是不可能适应当前市场经济广告发展的潮流的,其重要性显而易见。Commercials on newspapers, periodicals, TV, broadcasting, interact of other media are prevailing in the pluralistic society arid economically known and familiar. To a great extent, globalized modem times, which reaches thegoal to make the public get advertising plane design closely integrates with market economic benefits which are regarded as one of the final comprehensive targets for a company. Meanwhile, it is obvious that you could not keep the pace with the trend of the modem market economy without a good media.

关 键 词：广告 平面设计 社会发展 市场效应 经济效益 

分 类 号：F270.3[经济管理—企业管理]