从研发—营销的整合到技术创新—市场创新的协同  

Transformation from the integration between R&D and marketing to synergy between technological innovation and market innovation

作　　者：许庆瑞[1] 朱凌[1] 王方瑞[1] 

机构地区：[1]浙江大学创新与发展研究中心,浙江杭州310027

出　　处：《科研管理》2006年第2期22-30,共9页Science Research Management

基　　金：国家自然科学基金(基金号:70372018)资助研究成果

摘　　要：本文的写作构思来源于对海尔案例的思考,通过对比海尔和清华同方的创新管理经验发现海尔的创新实际上存在很大问题。通过文献研究、案例研究之后,本文提出要平衡短期竞争优势和长期能力发展、价值创造和价值增加、市场创新和技术创新,企业的经营方式或者说创新方式必须从传统的职能整合发展到创新协同。The idea on the transformation is from the process of Haier＇s case study. According to analog analysis on innovation experience between Haier and Tsinghua Tongfang, a big problem on innovation management of Haier was found. Based on literature and case studies, this paper analyzed the problem within innovation practice background in China, and then came a conclusion, i.e. there must be a transformation from traditional function integration to innovation synergy to acquire balance in short - term competitive profit and long - run competence development, value adding and creation, market innovation and technological innovation.

关 键 词：全面创新 职能整合 创新协同 

分 类 号：F27[经济管理—企业管理]