析新时期社会考试的生源市场  

A Brief Analysis of the Market Resources of Non-academic Certificate Exams

作　　者：李刚[1] 郑志坚[1] 

机构地区：[1]重庆师范大学成人教育学院,重庆40047

出　　处：《继续教育研究》2006年第2期104-106,共3页Continuing Education Research

摘　　要：新的历史时期,社会考试的发展面临着难得的机遇与严峻的挑战。社会的发展和教育改革为社会考试的发展打造了良好的生源市场,同时由于自身的缺陷及其它教育形式的快速发展使生源市场竞争日趋激烈。因此,社会考试只有科学合理定位、找准切入点,坚持质量,完善服务,以市场为导向,积极主动地挖掘和开拓生源市场,才能开创社会考试发展的新局面。In the new period of history, opportunities go along with challenges in the area of non - academic certificate exams. Social development and education reforms offer a desirable market for non- academic certificate exams. Meanwhile, the competition for the market resources has become increasingly fierce as a result of the inborn defects with non- academic certificate exams, and the rapid development in other forms of education. Only when we have our programs scientifically oriented with a focus on quality and service, and engage in aggressive exploration and exploitation of the market resources, can we open up a new dimension in this area.

关 键 词：社会考试 生源市场 机遇 挑战 

分 类 号：G424.74[文化科学—课程与教学论]