企业形象策划战略的内涵与现实意义  

Connotation of Strategy of Corporate Identity and Its Practical Significance

作　　者：曹晖[1] 修文举[2] 

机构地区：[1]中国人民大学哲学学院,北京100872 [2]东北林业大学,黑龙江哈尔滨150040

出　　处：《黑龙江社会科学》2006年第2期84-86,共3页Social Sciences in Heilongjiang

摘　　要：企业是社会的基本单位,它不仅创造物质财富,同时创造精神价值。企业形象的塑造是由理念、行为、视觉三个方面达成的,而这正是企业求真、向善、臻美三个过程的完美统一。伴随着企业由一元定位向二元定位的转向,企业形象策划战略的意义逐渐凸现,可以说,企业形象策划战略既是时代发展的必然趋势,也是企业实施人本化管理的前提条件。The enterprise is a basic unit of society,which not anly create material wealth,but also spiritual value. Corporate identity is moulded by mind,behaviour and vision,which is exactly the unity of courses for a enterprise to seek the true,the good and the beautiful. With enterprise＇s position transforming,strategy of corporate identity demonstrates increasingly its significance. The strategy of corporate identity is a inexorable trend of development of the times,at the same time ,it is the premise for enterprise＇s implement of humanized management.

关 键 词：企业 企业形象策划 真善美 符码消费 

分 类 号：F27[经济管理—企业管理]