核心产品及其开发与评价  

Core Products and Their Development and Evaluation

作　　者：许胜江[1] 

机构地区：[1]浙江财经学院工商管理学院,浙江杭州310018

出　　处：《系统工程》2006年第3期122-126,共5页Systems Engineering

基　　金：湖南省社会科学基金资助项目(04ZC110);湖南省哲学社会科学成果评审委员会立项课题(0404031)

摘　　要：企业的核心产品表现为实物和概念两种形态,其商业形态是概念形态与实物形态的耦合。核心产品是产品平台与平台产品的桥梁,是企业核心竞争能力的固化载体和商业平台价值的具体展现。核心产品的开发必须把握开发流程的特殊性,以顾客的核心利益为导向,投资于核心团队。核心产品的机会评价涉及评价指标、评价模型和各指标的权重。The core product of a firm is in two forms of real object and concept, and its commercial pattern is the coupling of the two. It is the bridge of a product platform and the platform products, and the solidified carrier of core competitive competence of a firm and the concrete exhibition of its business platform＇s value. The development of core product needs to grasp the particularity of the development proces.s, guide with the core benefit of patron, and invest in the core group. The opportunity evaluation of the core product involves index and model of evaluation and weight of the index.

关 键 词：核心产品 概念模型 管理要求 顾客核心利益 机会评价 

分 类 号：F273[经济管理—企业管理]