我国轿车售后服务体系的发展研究  

作　　者：宋晓冰[1] 

机构地区：[1]武汉理工大学

出　　处：《上海汽车》2006年第5期25-27,35,共4页Shanghai Auto

摘　　要：汽车市场的竞争已经从单纯的价格竞争转向更深层次的服务竞争,服务质量的好坏已经成为决定消费者购买行为最重要的因素之一。文章阐述了轿车售后服务的基本概念及影响,提出了目前我国轿车售后服务体系发展存在的问题,并就我国轿车售后服务体系的建设进行了有益的探讨。The competition in auto market has developed further from mere price competition to service competition, and the service quality has become one of the most important factors influencing consumer＇s purchasing decision. The article analyzes the basic notion of cart after service and its influence, promotes the existing problems of cars＂ after service system in China. In the end, the discussion on the development of cars＂ after service system in China is done.

关 键 词：售后服务 服务体系 轿车 

分 类 号：F426.471[经济管理—产业经济]