论我国体育市场培育的取向  

Sports market cultivation orientation in China

作　　者：李敦杰[1] 

机构地区：[1]浙江财经学院体军部,浙江杭州310012

出　　处：《体育成人教育学刊》2006年第2期35-36,共2页Journal of Sports Adult Education

基　　金：浙江省自然科学基金项目(402032);浙江省哲学社会科学规划课题(N04YJ08)

摘　　要：我国体育市场的培育,要针对体育适应社会主义市场经济的不同类型,选择不同的培育取向,即商业经营型培育、局部经营型培育和非经营型培育。Sports market cultivation should be fulfilled through reform and various measures in order to bring out more standard, stable and mature sports market. More people should be encouraged to spend on sports to give impetus to the real sports market. The sports market should be cultivated on the basis of adaptation to the ,socialist of market economy of China. The market types include business operation cultivation,partial operational cultivation and non-operational cultivation.

关 键 词：体育市场 体育产业 市场培育 

分 类 号：G80-05[文化科学—运动人体科学]