奥美的形象代言人  

Shenan Chuang, Brand of Ogiivy

作　　者：王春梅 

机构地区：[1]《管理@人》记者

出　　处：《管理@人》2006年第5期54-56,5,共3页Management@People

摘　　要：合体的灰色雕花套裙、素雅的妆色与之呼应，传统的齐肩短发、其间隐约可见精心搭配的耳饰——这样的外形让记者立即想到台湾女人特有的精致和细心——来人正是庄淑芬。她带着温暖的笑容，按照约定的时间准时推门而人，没有过多寒暄便直奔主题。Well dressed, warmly smiled, the appearance of Chairperson Ogilvy Beijing-Shenan Chuang make people think of delicacy and carefulness of characterized by Taiwan woman managers. Since 2003, Shenan Chuang moved from Taiwan to Beijing to work as Chairperson of Ogilvy Beijing. After that, Shenan Chuang appears at different Chinese finance, management, fashion and health magazines. When interviewed by Management@People magazine, Shenan Chuang says it is part of her job to be spokeswoman and brand of Ogilvy because of her position. After years of hard work to implant Ogilvy culture for employees, expand Ogilvy spirit to outsiders, Shenan Chuang personal image has blend in well with Ogilvy brand.

关 键 词：形象代言人 庄淑芬 奥美广告公司 企业管理 

分 类 号：F713.8[经济管理—广告]