再造我国家电企业的战略管理  

Restructuring Strategic Management of the Corporations of Electrical Home Appliances in China

作　　者：万万[1] 钟育赣[1] 

机构地区：[1]广东商学院管理学院,广东广州510320

出　　处：《财经论丛（浙江财经学院学报）》2006年第3期90-94,共5页

基　　金：国家社会科学基金资助项目(01EJY008)

摘　　要：家电业要走出“价格战”的怪圈,必须解决好“战略管理缺失”的问题。在此基础上再造我国家电企业的战略管理,需要认识战略决策的层次性,形成全方位的有效衔接;认识战略决策的适应性,善于应对变革和协调、平衡;依据战略要求及时调整组织结构,以战略和竞争优势为导向营造、调适企业文化。In order to go out of the price war, electrical home appliances industry must resolve the problems of imperfect strategic management. Restructuring strategic management of the corporations of electrical home appliances is to realize the different stages of strategic decisions and connect with each other effectively and know the adaptation of strategic decisions so as to be good at dealing with change and balance, Meanwhile, to adjust organizational structure in time is the demand of strategy and corporate culture is determined by the goal of strategies and competitive advantages.

关 键 词：家电企业 战略管理 中国 竞争优势 决策思想 

分 类 号：F426.63[经济管理—产业经济]