幂姆:文化的守望者——幂姆的认知研究  

Meme: Watcher of Culture——A Cognitive Approach to Meme

作　　者：李淑静[1] 

机构地区：[1]河南大学外语学院,河南开封475001

出　　处：《暨南大学华文学院学报》2006年第1期69-78,共10页Journal of College of Chinese Language and Culture of Jinan University

摘　　要：Dawk ins提出的“幂姆论”(m em etics)认为,文化传播是通过“文化基因”幂姆的自我复制得以实现的。本文以《圣经》为语料,从考察《圣经》是如何被复制入手,进一步对幂姆进行剖析,探讨幂姆起作用的机理。我们的初步研究表明,幂姆所涉及的模仿是人类的一种认知活动:一方面,人们总是从相似和相邻的事物入手,对所感知的事物进行模仿;另一方面,不同的人对模仿对象的选择又有“认知偏好”。Richard Dawkins points out in his mematics that the passlng-on of culture is realized by means of copying of memes in the way of replica and imitation. This paper explores the mechanism of copying of memes, exemplifying the analysis with the imitation of The Bible. It shows that the imitation concerning the copying of meme is essentially a cognitive activity of human beings. On the one hand, people tend to imitate those perceived in line with similarity and proximity; on the other hand, different people have different cognitive preferences in the course of imitation.

关 键 词：幂姆(meme) 《圣经》 模仿 认知 

分 类 号：H030[语言文字—语言学]