影响绿色产品市场开拓的产业问题研究  

Industrial Question of Green Product Marketing Influence

作　　者：赵云君[1] 

机构地区：[1]西北政法学院,西安710063

出　　处：《生态经济》2006年第5期256-258,261,共4页Ecological Economy

摘　　要：绿色产品市场开拓是企业可持续发展的一个重要组成部分,是企业参与国际市场竞争的关键所在。本文从绿色产品对传统产品的替代入手,深入探讨了绿色产业对这种替代的影响,提出通过发展绿色产业来加速这种替代的进程。The development of green product market is one of the important parts of the sustainable development of industry.It is also the key point for industry to take part in the intemational competiton.Starting with the substituttng of green products for the traditional Produats, this paper deeply analyses the influence of green products and points out that we should enhence green industry to promote the soursee of substituting.

关 键 词：绿色产品 市场开拓 替代 绿色产业 

分 类 号：F274[经济管理—企业管理]